Client Property Highlight: 5 To Watch



Despite COVID-19 and the limitations around live events in 2021, our partner 5 To Watch, successfully hosted its 10th year by delivering a 100% virtual event, produced by #REVXM. Preceding the event was a virtual round table of sports and marketing executives, which included @Mark Harrison, @Shannon Hosford, @Tyler Mazereeuw, @Mike Mirtl, @Alyson Walker as well as 3-time Olympian @Miranda Ayim who all spoke on the topic of where the sports business industry is today and where it might be going in the next 10 years.


5 To Watch, is Canada’s first and only awards show that’s fully dedicated to advancing sports business leadership with annual signature awards presented to 5 notable sports industry executives who’ve achieved remarkable career success before the age of 40. The 2021 winners included @Aalum Jeffer, @Catherine Raiche, @Dierdre Dionne-Currie, @Jennifer DelVeccio, and @Mike Armstrong.


With all proceeds from the awards show benefiting student awards and bursaries at George Brown’s Centre for Business, the annual event identifies the next generation of industry leaders while setting the stage for 350+ sports business professionals to build connections, to foster relationships, and to celebrate the winners. The 10-year impact of the event includes $110,000 in student bursaries, 4,000+ attendees and $550,000 raised for George Brown College, among others.


With continued support from Organizing Committee Leaders @Bill Gaskey, @Peter Widdis, @Mike Fenton, @Rob Morash and our clients’ premiere marketing partnerships, 5 To Watch will look to build upon its 2021 success and expand its reach into a hybrid event in the fall of 2022.