Proven Strategic Brand and Sponsorship Property Executive MIKE ROSS Joins REVXM.


Toronto, August 24, 2020 REVXM is proud to announce the addition of Mike Ross as Senior Advisor, effective immediately.

REVXM, a subsidiary of XMC, a leading Canadian sponsorship and experiential marketing™ agency, is proud to announce and add the experience of Ross to its team.

“Mike has great history with the Partners of XMC and REVXM, from his days at Molson Coors and his 8-year tenure at Hockey Canada as Chief Business Officer”, said Bill Gaskey, Managing Partner of REVXM. “Mike brings a wealth of knowledge, real life experience and strong industry connections that we can’t wait to leverage”, said Gaskey.

Mike Ross spent over two decades at Molson Coors, including roles such as Chief Market Development Officer, President Creemore Springs and Granville Island Breweries and Vice President, Sales for Western Canada. From Molson Coors he went on to become the Chief Business Officer at Hockey Canada overseeing commercial operations.

“I am thrilled to work with Bill and the newly created REVXM division of XMC”, said Mike Ross, President of Rosswest Consulting Inc. “The event marketing and sponsorship landscape is changing rapidly, now more than ever and I look forward to the opportunities ahead”.

About REVXM. Founded June 1st, 2020, REVXM was created to provide a new lens on events and sponsorship and uncover how technology and innovation can play a role in the current environment and as we evolve into the future. As part of its offerings, REVXM also provides digital content creation for partners that are looking to strengthen their digital and virtual game-plans. REVXM also houses Sponsorship Canada which is a leader in sponsorship asset evaluation, naming rights sales and revenue generation for venues, events and properties.

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About XMC. Founded in 2006, XMC is a dynamic agency that provides strategic counsel and execution of bespoke sponsorship and experiential marketing™ programs for many of Canada’s largest companies and newest challenger brands. XMC builds powerful activations shaped by strategy, defined by meaningful execution, and supported by proprietary business tools and analytics. From engaging consumer experiences, digital XM and national field marketing programs, to large-scale physical and virtual B2B events, XMC leverages shared passion points in sport, music, culture, and cause to connect, engage, and inspire target action.

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Media Inquiries:

Stacia Zack/ Stacia@xmc.ca

416-703-3589 ext 221


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Toronto, Ontario.  M5V 2P2

(416) 703-3589

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