Dane brings a wealth of experience in sports marketing, sponsorship, activations, events, hospitality, and accelerating growth. Prior to joining our team, he designed and implemented the sponsorship strategy for Canada’s national brand of university sports, U SPORTS. Dane has also worked for sports properties including: The Honda Indy Toronto and Toronto Argonauts (as well as part of the 2016 Grey Cup Festival team).
Originally, Dane started his career in the tech industry where he worked with several brands affiliated with media, sports, and entertainment. Due to his background in the tech and start-up space, he brings an innovative, forward thinking, and collaborative mindset.
Dane is excited to work with our partners to understand their pain points, and ultimately help drive maximum mutual value.
About REVXM. Founded June 1st, 2020, REVXM was created to provide a new lens on events and sponsorship and uncover how technology and innovation can play a role in the current environment and as we evolve into the future. As part of its offerings, REVXM also provides digital content creation for partners that are looking to strengthen their digital and virtual game-plans. REVXM also houses Sponsorship Canada (founded in 2006) which is a leader in sponsorship asset evaluation, naming rights sales and revenue generation for venues, events and properties.
About XMC. Founded in 2006, XMC is a dynamic agency that provides strategic counsel and execution of bespoke sponsorship and experiential marketing™ programs for many of Canada’s largest companies and newest challenger brands. XMC builds powerful activations shaped by strategy, defined by meaningful execution, and supported by proprietary business tools and analytics. From engaging consumer experiences, digital XM and national field marketing programs, to large-scale physical and virtual B2B events, XMC leverages shared passion points in sport, music, culture, and cause to connect, engage, and inspire target action.