Shawn is a dynamic leader and highly positive strategic partnership and marketing specialist with 25+ years of expertise in sports business management, sponsorship sales/activation, and key account management. Starting his career with nine years of growth with Maple Leaf Sports & Entertainment, Shawn also spent several years in the marketing agency world focusing on experiential marketing with companies such as the T1 Agency, NewAd Media, and CauseForce. Shawn will use his deep wealth of experience and contacts to assist in revenue generation for the Sponsorship Canada partners.
A first-generation Canadian of Bajan (Barbados) descent, Shawn is the co-founder of Black Lives Rising Media, a social justice initiative with a focus on education and empowerment programs to enrich the Black community for positive growth and global equity.
Shawn is also dedicated to mentoring emerging leaders to thrive and lead with integrity and synergy. Shawn currently participates as a mentor in the Black In Sports Business group as well as on the Canadian Olympic Committee - Emerging Leaders Development Program.
About REVXM. Founded June 1st, 2020, REVXM was created to provide a new lens on events and sponsorship and uncover how technology and innovation can play a role in the current environment and as we evolve into the future. As part of its offerings, REVXM also provides digital content creation for partners that are looking to strengthen their digital and virtual game-plans. REVXM also houses Sponsorship Canada which is a leader in sponsorship asset evaluation, naming rights sales and revenue generation for venues, events and properties.
About XMC. Founded in 2006, XMC is a dynamic agency that provides strategic counsel and execution of bespoke sponsorship and experiential marketing™ programs for many of Canada’s largest companies and newest challenger brands. XMC builds powerful activations shaped by strategy, defined by meaningful execution, and supported by proprietary business tools and analytics. From engaging consumer experiences, digital XM and national field marketing programs, to large-scale physical and virtual B2B events, XMC leverages shared passion points in sport, music, culture, and cause to connect, engage, and inspire target action.