If you’re a brand looking to engage fans in Canada during the summer months, then MLB Canada is one to consider. With over 250 Canadians sent to the Majors, iconic World Series matchups hosted, and a country that’s produced four MVPs and two Hall of Famers, the MLB not only has a long history in Canada but also has one of the most engaged fan bases around the world.
MLB Canada is truly a national platform that offers brands unique opportunities to build national marketing campaigns and associations with 30 MLB teams including rights to team marks as well as creating relevant campaigns around baseball’s biggest events (Opening Day, All-Star Game, Postseason, and World Series).
Furthermore, brands can engage sports fans and promote their messaging across various asset integrations through MLB’s robust media platforms, which includes Canadian broadcast networks (Sportsnet, TSN, RDS, TVA Sports), MLB platforms (MLB.com, MLB App, MLB.TV, @MLB), virtual signage, customized content, VIP experiences and much more.
With 60 hours of total brand exposure received by MLB partners in Canada in 2020 and 14.3M aggregate viewers during the 2020 postseason on Sportsnet, the MLB remains one of the most viewed sports properties in Canada generating one of the highest TV viewing audiences outside of the U.S.